A Social Experiment + The 2013 Etsy NY Holiday Handmade Cavalcade Goodie Bag

Over two months ago now, as I got ready for the 2013 Etsy NY Holiday Handmade Cavalcade, a request came from our team asking for donations for the goodie bags being given out to the first 100 shoppers between the two days of the event. Being my first Cavalcade, I was reluctant. The cost of doing two-days was adding up and it was only going to get more costly day of.  Donating to the goodie bag, seemed like just another expense. After a third request, however, I decided to join in and I’m glad I did.

I had no idea the amount of fans (and shoppers) who line up in advance and wait, no matter what the weather (snow last year!), to get their hands on these bags.  As was explained to me, those who get a goodie bag, get home and eagerly and slowly go through each piece inside looking at all the freebies and discounts offered.

My donation ended up being a bit of work (I don’t have a single picture of my donation!), which probably stopped 48 gift bag lovers from participating in my giveaway, but I’m glad I donated what I did.  My freebie piece included a small notebook paper size bag that included my business card, a discount card, and a postcard that read “Holiday Sugar” and had the word “sugar” glittered in red, one $.33 stamp (which at the time was the cost to mail a postcard), and a note that said the following:

“Hello there Handmade Shopper!

Thank you so much for attending this year’s Etsy NY Holiday Handmade Cavalcade! This is my first Cavalcade and I feel really fortunate to find myself amongst these incredibly talented artists and makers, but more to find my little bag of goodness in your hands.

Enclosed is a holiday card that I glittered by hand one cold night in November.  It is a postcard, which is why somewhere floating in this bag along with my business card and a discount coupon (expires February 1, 2014!!) is a $.33 cent stamp.  All you need to do is write a message either on front, or on the back of the card, address it and mail it off.  I figured if I give you the stamp, you might actually mail the card, even if you don’t mail out Holiday cards normally.

So here’s the challenge I’m presenting to you. Yes there’s a challenge!

I want to see how many of the 50 cards floating out there are actually mailed.  I’m asking that you go one step further and email me and let me know when you mailed it and where you mailed it to…was it domestic, in NYC, outside NYC, abroad-where?  You do not need to provide names or anything else.  Again, I just would love to track how far these cards go and find out how many actually used the stamp and found a mailbox or post office.

As for me…well, I’m just Sara, a woman who loves paper (I studied Japanese paper making this time last year), writing, and communicating with the people I love.  I don’t think we do enough real connecting any more. I also don’t think we know how to properly express ourselves.  It makes me sad. I’m trying to fix it. I figured I could use this little goodie as a social experiment and a way to get you writing this Holiday season.  Please let me know how it goes!

Yours in love & cheer!

Sara/S2″

I know that’s a lot, but that’s me. A rambling lover at heart and it’s better to be honestly me than try to be anything else.

My rambling way made some kind of a connection because I had two shoppers email me and let me know they received the postcard and mailed them off:

Hi Sara,
Just mailed your cute postcard yesterday to my sister in Iowa via my local post office in Jackson Heights, NY.  I can’t remember the last time I actually sent my sister anything by mail (I haven’t mailed Christmas cards in years).  I am sure she will be surprised!
Thanks for the lovely idea.
All the best,
R

AND

Hi Sara,  

I am one of the recipients of your goodies in the NY holiday cavalcade market in Brooklyn. I was travelling from overseas last week when I came across the market and the goodie bag. Your card and stamp prompted me to write to a new friend I had made in DC.   I

am with you in thinking that we don’t express ourselves as well or as often these days as people used to, and as a great fan of snail mail I think this is a pity. I am not sure how long mail normally takes in the States but I’m hoping that the stamp was enough to get the card from New York to DC – I haven’t yet heard from him saying he received it (sent 4 days ago). Fingers crossed! 

Thank you for your card and for reigniting my love of snail mail. I hope you hear from many others confirming that your cards were circulated around the country.   

A

Those are real, unaltered, emails from people, whose full names I removed, who went along with my challenge. Both of these messages made my day when I received them.  Sure only 1% of the people who received the postcard contacted me to let me know they mailed it, but that’s still 1% or two people who made the effort and were grateful for the opportunity to write a message to a loved one and express their sentiment.

Naturally, I wish that more people had written in and contacted me, but I consider this a success. Knowing that two people, took advantage of an S2 design and sent out love is enough to remind me why I am doing what I’m doing and why I’m going all for broke doing it. If I can help more people feel this way, and reach out to loved ones with intentional communication, well then, that’s my legacy and its worth all costs, rambles and all.

On days like today, where I’m sitting thinking about how I quit my job and am really trying to make a go doing the things I love while my bank account dwindles, I read these messages and remember, this may be my fifth year, and I may be taking a risk, but the world needs some “holiday sugar.”

Speaking of holiday sugar…Friday, tomorrow, is Valentine’s Day. I wish you all a day full of intentional communication, or missives of love.  Happy Valentine’s Day. Happy Holiday Sugar!  Pick up a pen and get to writing! Please?

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s2 stationery & designs

A rule-breaking designer, artist & entrepreneur who's passionate about paper and handcrafting stationery. I also write, travel, and focus on eco + social good.

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