I did a lot of reading this month, I just don’t know that it’s properly reflected in this month’s list of favorite articles.
In the process of reading, I discovered that I am always behind and not reading the things I want to read like “War and Peace”. So I’ve decided that come 2012, I’m going to go light on the business reading and heavy on the personal reading. While I enjoy the materials I read for business purposes, I really need to expand my brain and vocabulary more on the personal front. Moving toward 2012, I’ll make sure to step up my business reading game so you guys know where and what to read. Not only will these issues will be lighter and more reflective of not everything that gets me excited, but what I consider are must reads.
Below are my recommendations for October.
What is YOUR brand? Have you got it figured out? Maybe you’re on the cusp of having a brand? Wherever you are, read this posting and get your brand together! http://www.themogulmom.com/2011/10/your-brand/
Megan Auman of Crafting MBA discusses the importance of images and why they are so important. http://www.craftmba.com/2011/10/04/image-is-everything/
I need to read this and reread this and do again and again until I’ve got it. Some great PR tips for a new company. http://mashable.com/2011/10/10/pr-startups/
Raising your rates. A topic we all despise. I think because we don’t want to lose existing customers, but Tara Gentile is here, along with DailyWorth to give some insight and encouragement to those who are considering raising their prices and who want to raise their prices. Good luck! http://dailyworth.com/posts/935-What-to-Expect-when-You-Raise-Your-Rates
The List of things to Not Do, courtesy of Inc., Magazine. I love quite a few of these, especially the bit about presentations. Awesome! http://www.inc.com/magazine/201110/the-dont-do-lists-for-running-a-business.html
This is more about networking and specifically for women, but I love the humor behind the article and the voice of the author. Larry’s points about promoting, breaking into rooms you aren’t invited to, and focusing on one person at each event to remember are great things to remember as you try to work through the networking ladder. Every event I attend, I give out cards, but really focus on talking to the same people throughout the session. I also try to email them as soon as possible after the event to not just remind them of me and my company, but to let them know I remembered them. It’s a good balance. http://www.women2.org/networking-as-a-woman-a-mans-perspective/
This article has some GREAT tips for entrepreneurs. I’m attached to the author’s second tip about not being afraid of experimenting. So glad I read those thought-provoking questions- it kind of kicked my butt in motion to get moving BIG picture with small action. http://www.women2.org/build-your-business-empire-by-thinking-big-and-starting-small
I seriously HEART this article by Blacksburg Belle about following trends. She’s spot on about why not to follow them, unless you have trendy clients. So read it and if you’re like me, be smug in your quirky self and business. http://www.blacksburgbelle.com/2011/10/one-big-way-creative-entrepreneurs-waste-time-how-to-stop/
I suffer from “superwoman/hero” syndrome. It’s not easy. In fact, it’s damn hard. But I like this article, a lot because it reminds me that it’s okay not to be super woman. It’s okay to ask for help. It’s okay to make priorities rather than just try to make everyone happy. So read this if you’re like me and sigh a little sigh of relief. It’s easier once you realize you can’t do everything. Woot! http://www.themogulmom.com/2011/10/the-best-you/
This one is good! I love Heather’s 25 tips to nurture yourself. So true and so awesome! Start them NOW. Okay, maybe not now (I haven’t started mine yet), but you know gradually. First on my list wake up 30 minutes earlier. Yay for me time! http://www.themogulmom.com/2011/10/nurture-yourself/
I’ve talked on other sections of my blog about my debt (it’s kind of an irritant), but what’s more is my desire to rid myself of my debt and this time I’m SERIOUS. Some of these tips are awesome and help give you a jumping pad for ways to start saving/cutting back/killing debt where it matters. Good luck! http://dailyworth.com/posts/934-Top-6-Budget-Tips-from-Readers#articlejump
So I love that this woman is happy with her full-time job and is still pushing away at her side business. I think that is normally the case when someone loves not only what they do, but who they do things with. If you’re not lucky like that and the fire has gone out for you and you REALLY want to leave and pursue your passion and dream company, I say DO IT! If you fail, well you can always look for a dream job in an office already established, or try again elsewhere. http://www.lauraroeder.com/2011/10/follow-your-passion-and-keep-your-day-job
This should have it’s own topic heading as well, but I think the quotes from some incredible rising women in business are more great motivators and inspiration for you as you move forward. http://www.women2.org/10-tips-to-rise-to-the-top-dare-to-dream
This article single-handedly describes how I feel about working in Corporate America. I’ve realized that I do want to offer skill-based education and jobs, but they won’t be as earth shattering or staggering as Google, or any other large company and for the most part, I seek to do better for the planet, but maybe this will give people an idea of why so many are leaving Corporate positions to seek their own happiness. Furthermore, I’m interested in how Corporations will view this flight. Hmm… http://www.bbc.co.uk/news/world-us-canada-15082998
CUSTOMERS: This is a new topic, but I felt that I couldn’t just keep adding to business this month.We’ll see if “customers” manages to stick in future months.
Anyhow, this article about learning how to change the way people behave, really caught my eye. I believe that success comes to those that are transparent and really work with clients. I also believe strongly that things happen when consumers and people alter their habits and thought processes, but I don’t know that it should be up to the companies to change the way a person thinks. That mentality has led us to an extremely wasteful culture. IF a company has good intentions, then I’m okay with it. If they don’t, I’m a bit unsure that I agree. http://www.women2.org/startup-lesson-learned-how-to-change-the-way-people-behave
This is a new topic! Chris’s post about what to do when a big adventure comes to an end really resonates with me. If you’re a goal oriented person like me, even more so. I’m always looking for a new adventure and path to take after closing another chapter. http://chrisguillebeau.com/3×5/the-sense-of-loss-in-a-big-adventure
I put this under life because really, who does make the rules? More importantly why do we follow them ( societal standards aside)? http://chrisguillebeau.com/3×5/questions-to-ask-of-the-people-who-make-the-rules
I really like these ideas for life practices, not just business practices. Knowledge is the basis of everything, any good, smart Sagittarius (like me) will tell you that, so keep trying to learn, constantly in every area of your life. You’ll be better off for it. http://smartblogs.com/leadership/2011/10/21/improve-your-knowledge-daily/
I read this article and I really didn’t like Jen Bilik or her company Knock Knock. I’m not just saying that because I view her as competition. It’s rare that I view most people in “stationery” as my competition. I don’t say that out of cockiness. I say it simply out of a sense of I make what I make and they make what they make. Some people will like my “competitors” work more than mine and that’s fine. I’m not trying to appeal to the masses. I’m trying to appeal to the different and quirky people. Knock Knock’s stuff is cute, but it’s Jen’s persona that I don’t like. I don’t think I’m being judgey either. The tone of the entire article threw me off and wasn’t endearing. Maybe it’s just me, but I put it under here because she’s a designer and she runs a design operation and so it’s worth checking out. http://www.inc.com/magazine/201110/the-way-i-work-jen-bilik-of-knock-knock.html
What are the characteristic’s of a leader? This article helps, but I tend to think every leader is a bit different. Either way, if you’re searching for leaders and what makes leaders, start here. http://www.inc.com/magazine/201110/the-characteristics-of-a-great-leader.html
I’m an optimist and a designer and an entrepreneur, which is why it makes sense that I dig this article. I think the points made are valid and worthy of deeper consideration. The design community can make waves as they have been for centuries. Rise up! http://www.fastcodesign.com/1665120/designers-are-the-new-drivers-of-american-entrepeneurialism
This GEM could go in any topic, but it’s under design because when it comes to designing and being creative, you shouldn’t wait or put things off. Even if it’s a failure, it is worth working on and working on until you get it to your liking. The more you practice the better you create. Sometime I must keep in mindhttp://chrisguillebeau.com/3×5/never-save-it-for-later/?awt_l=8ByzZ&awt_m=JNw1ZHdA5snt7W
Until November’s list, brush up on these. Oh and share your favorite articles, too. Please? You never know when you’re helping someone out!